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Structuring advertising and distribution approaches to the Monaco market

DL Corporate & Regulatory regularly helps its international clients structure their advertising and distribution approaches to the Monaco market. This requires advance planning as business activities in the Principality by non-Monaco nationals are subject to a prior authorization from the Monaco authorities and specific regulators, as the case may be.

Our legal expertise covers a wide range of commercial and consumer laws, going from the display of products and prices at points of sale to the requirements applicable to distant selling via merchant websites and marketplaces. We also assist clients in their Monaco advertising campaigns, including in sensitive sectors such as alcoholic beverages, tobacco and assimilated products or medication as well as financial and insurance activities.

We regularly assist clients on:

  • Reviewing and amending general terms and conditions/terms of use for compliance with Monaco public order and mandatory provisions.
  • Advising on consumer protection, price labelling and store presentation requirements.
  • Assisting merchant websites for compliance with Monaco law requirements.
  • Advising on advertising restrictions applicable to sensitive sectors (alcohol, tobacco and assimilated products, medication, betting, banking/financial activities, etc).